The Derek Zoolander Center for People Who Don't Age Good

Client: Kiehl's | PARTNERSHIP WITH NIGHT AGENCY

📍new york, new york

The DZCFPWDAG was a pop-up treatment center and consumer product initiative for Kiehl's anti-aging line. Transforming an old bank landmark building into a full-blown skincare center, Kiehl's invited the public to sample their products and learn how to "age good" through a series of Derek Zoolander-approved steps for achieving youthful beauty.

ROLE: Design Assistant, MKG

design, renderings, graphics, sourcing, fabrication

Exterior

OPENING CEREMONY

DECONTAMINATION CHAMBER - MOCKUP

Rendering

DECONTAMINATION CHAMBER

At this station, brand ambassadors in hazmat suits spritz facial mist and rub cream onto guests' faces to cleanse them of old age.

YOUTHFUL SCENTS-ABILITY - MOCKUP

Concept, Rendering, Graphic

YOUTHFUL SCENTS-ABILITY

Guests are invited to train their sense of smell by differentiating between old scents and youthful scents emitting from diffusers.

YOUTHFUL SCENTS-ABILITY

Youthful scents included fruit loops and Kiehl's Midnight concentrate. Old scents included moth balls and grandpa's dusty basement.

PHALANGEAL PRESERVATION

After applying Kiehl's hand cream, guests don miniature shoes and practice modeling their rejuvenated look down the finger runway.

PHALANGEAL PRESERVATION

Finger Runway Fabrication

Runway and chairs built by hand.

PHALANGEAL PRESERVATION

Finger Runway built by hand

REBIRTH CERTIFICATION

150-page lookbook

As a final step, guests are invited to peruse through a book of Derek Zoolander's 150 best looks as inspiration for their rebirth certification photo. Each page varied by the name of the look (Blue Steel, Le Tigre, etc.) and the color of Derek Zoolander's jacket.

Baddie Winkle (a role model for aging fantastically) at the VIP party

GOLD WINNER, "BEST POP-UP STORE" AT THE 2016 EX AWARDS

PRESS: GQ, Mashable, NY Daily News, TMZ, AM NY, US Weekly, Fashion Week Daily, Harper’s Bazaar, Hollywood Reporter, Access Hollywood, Buzzfeed, Creativity, Adweek, Forbes, Observer, NY Racked, Inside Hook, Event Magazine, Glamour, Funny Or Die

MEDIA: 876M+Earned Media Impressions, $6.5M Earned Media Value, 725K Fans Engaged

1,400+ Guests Throughout the Experience

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