Revlon PhotoReady Candid Launch
CLIENT: Revlon. | 📍 new york, new york
Context: Shortly after its online product launch, Revlon hosted a cocktail party for key beauty influencers and press to try the new PhotoReady Candid™ collection, which includes an impressive 31 shades of foundation, 17 shades of concealer, and 3 shades of translucent setting powder. The skincare-inspired products contain anti-pollutant, antioxidant, and anti-blue light ingredients AND boast no parabens, phthalates, synthetic fragrances, artificial dyes, or oils. These product benefits were encapsulated in campaign messaging that highlighted what’s in and what’s out.
Supermodel and body activist Ashley Graham co-hosted our event, perfectly embodying the campaign ethos by inspiring guests to be candid and embrace their true, authentic selves.
Design Direction: To keep in line with campaign messaging, we used color to split the entire space into two halves representing what’s in and what’s out of the Candid line. One side was designed to be light pink (matching the product packaging) and included skin-toned furniture, aloe plants, and messaging about product benefits. The opposite side of the room was swatched blue to represent the blue light, pollutants, and oxidants that the product blocks out.
The space was outfitted with mirrored touches throughout to speak to the message that your skin has nothing to hide when you wear Candid makeup. A fully immersive, mirrored room featuring light fixtures paint-matched to all 31 shades of Candid foundation encouraged guests to celebrate their skin from every angle.
ROLE: Art Director, N/A Collective
concept development, design, renderings, floor plans, scenic drawings, graphics, sourcing, styling
Custom product displays showcasing the full line of new Candid products were built for use at the demo bar
Each place setting at the makeup demo side of the bar included every shade of concealer, foundation, and pressed powder.
Mirror Room
This multifaceted, mirrored room encouraged guests to “celebrate their true selves” because the Candid makeup allowed them to feel good about showing off their natural-looking skin from all angles.
Thirty-one suspended tube lights subtly highlighted the range of foundation shades, with each light fixture and cable color-matched to the 31 available tones of Candid.
These skin-colored light fixtures reflecting infinitely to stand for the thousands of diverse individuals who can benefit from the Candid line.
Outside the entrance, guests read this manifesto:
Sometimes the boldest act
is to be absolutely candid.
To own my natural look
with a foundation that brings out my best self.
To be true to who I am
and make no apologies for it.
Blue Screen Wall
Next to the mirror room, we installed a wall of glowing LED screens to point to the anti-blue light properties of the Candid line. Recent studies have shown that prolonged exposure to blue light emitted from computer, phone, and tablet screens are not only harmful for eyes, but for the skin as well. Revlon’s Candid makeup addresses this issue with innovative blue light-blocking ingredients.
Images refer to the additional protective qualities of Revlon’s PhotoReady Candid line:
Anti-pollutant: A photo of a NYC subway whizzing by refers to the small pollutants stirred up in the breeze that hits our faces while waiting on the platform.
Oil-free: Droplets of oil remind guests of the oils that can mix with bacteria and clog pores.
Antioxidant: Billowing factory smog damages the health and appearance of skin. Luckily, Candid is packed with Vitamin E to prevent free radical-induced tissue damage.
Mood Board for Blue Screen Wall
What’s In / What’s Out Displays
On the pink side of the room, we displayed the full range of Candid’s 31 foundations, 17 concealers, and 3 pressed powders.
On the blue side of the space, we visually mirrored the same display, but instead of product, we had an array of vials and petri dishes containing either ingredients left out of the product (parabens, oils, synthetic dyes, phthalates) or elements that the product actively blocks (pollutants and blue light). These containers had relevant labels to our New Yorker guests such as Subway Soot, Taxi Fumes, Aggressive Perfume Sampler Spray, or Screen Light Overload from Netflix Marathon.
