Kokuyo @ Orgatec Tokyo

CLIENT: Kokuyo | 📍 Tokyo, Japan

Context: ORGATEC, the leading office furniture trade show hosted in Germany since 1953, opened in Tokyo for the first time to resounding success. Themed “The Rise of Hybrid Work,” ORGATEC TOKYO’s inaugural 3-day convention attracted 22,000 visitors and featured over 80 international exhibitors.

Gensler Tokyo partnered with top Japanese office supply brand Kokuyo to design and exhibit a new line of lightweight, easily-moveable furniture as an expansion of their popular Any chair.

Creative Direction: In a post-pandemic world, we need office spaces that are multifunctional and flexible to constantly adapt to new ways of working. The thin profile, uplifting colors, and 360-degree rotating casters of the Any series make for a versatile furniture solution to ANY user, place, time, and situation. To showcase the physical features and imaginative possibilities of Any furniture at ORGATEC, we created an amusement park-inspired space that integrated the furniture into a roller coaster, merry-go-round, go-cart zone, and balloon ride.

ROLE: creative strategist + 3D designer, gensler

🏆 Winner of GRAND PRIX at Orgatec Tokyo, by Elle Decor 🏆

Kokuyo’s booth won “Best Presentation” for its overall concept, design, functionality, and uniqueness.

“Now that the office furniture industry has entered a transitional period, we felt the outstanding energy necessary to fundamentally transform the industry. Each company was at a high level, but it was KOKUYO that created the strongest impact and generated excitement with its the bold booth.”

— Selection Committee Remarks [Translated from Japanese]