Famebit Lounge @ Vidcon
client: FAMEBIT BY YOUTUBE | 📍 Anaheim, California
role: Art Director, MAS Event + Design
Context: Famebit by YouTube is a service that matches brands with YouTube influencers to reach their ideal audience. We created a physical meeting space for brand personnel to meet with top YouTube creators at Vidcon, the largest video conference in the world.
Design Direction: Nine unique meeting rooms highlighted various YouTube trends that have defined the video-hosting platform in the past decade. Trends included unboxing videos, beauty tutorials, the explosion of K-pop, outer space intrigue, sharable sweet treats, the DIY movement, shopping hauls, and viral videos.
The Double Rainbow
A reference to the viral ‘double rainbow’ video that garnered nearly 50 million views (and counting!)
Out in Space
Inspired by the Felix Baumgartner Jump, SpaceX, and Chris Hadfield, the astronaut musician
Beauty
Vanity mirrors and an oversized eye shadow palette point to one of the biggest verticals on YouTube: beauty tutorials.
DIY
A colorful, handmade celebration of the DIY and workshop culture on the platform
Unboxing
Corrugated cardboard walls, bubble wrap, packing peanuts, and shipping boxes nod to the power and popularity of unboxing videos on YouTube. (F for Famebit!)
Shadow boxes filled with various packing materials such as shredded paper, packing peanuts, and bubble wrap. were overlaid with Famebit’s value propositions
Initial rendering of the unboxing room
Sweet Treats
YouTube is a game-changer when it comes to making super colorful, shareable treats. Colorful candy jars and a donut wall outfitted this flex space.
Gaming
A futuristic zone of glowing mirrors reflect the massive community of gamers on YouTube
Shopping Haul
In the last 10 years, everyday fashion and shopping haul videos exploded on YouTube. This minimalist, retail-inspired meeting room was made to give off “dream closet vibes” with a curated assortment of chiffon scarves, bags, shoes, and jewelry.
Final Rendering
K-Pop
The K-Pop room draws influences from the explosion of color and vintage, tropical elements found in K-pop videos such as (G)I-DLE’s “Senorita” and BlackPink’s “BOOMBAYAH.” K-Pop music videos, dance tutorials, and fandom have had a huge upsurge in the past few years, and the trend is certain to continue.
Check In Desk
Featuring a gradient of chains to stand for the many connections Famebit makes between brands, creators, and audiences
